Tuesday, April 13, 2010

Folding plug wins Design award


An innovative folding electric plug has beaten a final collection by late fashion guru Alexander McQueen to land a top design award


The folding plug is less than a centimetre thick when folded



McQueen, who committed suicide last month, had his latest spring/summer catwalk range placed on the shortlist for the title of Brit Insurance Design of the Year just days after his death.
It lost out to London student Min-Kyu Choi's reinterpretation of the plug, which folds flat for storage.
His design beat more than 90 international nominees who were shortlisted in seven categories.
The winners of the categories went forward to the final judging stage and Choi was presented with his title by judging panel chairman Antony Gormley at a gala dinner held at the Design Museum in London.
Panellists included designer Tom Dixon, editor of Wired magazine David Rowan and broadcaster Janet Street-Porter.



Gormley said: "Thought-through, responsive and modest, the folding plug shows how intelligent, elegant and inventive design can make a difference to everyone's life."
The winning design was inspired by having to carry around a hefty plug to power the world's thinnest laptop, a MacBook Air.
Choi drew praise when he showcased the plug at the Royal College of Art's graduate show in 2009.
Deyan Sudjic, director of the Design Museum, said: "It's great to see such a practical but elegant demonstration of what design can do to make everyday life so much better. Min-Kyu Choi is a designer just setting out on his career and he clearly has a great future ahead of him."

Posted by Elizabeth

1 comment:

Priyanka said...

Interesting article